The Brief

Westcore Properties, a prominent commercial real estate acquisition and investment company, wanted to update their digital presence and brand. They partnered with Blue Like Neon for a dynamic website to better showcase their thought leadership and create an experience that establishes Westcore as an industry leader.

Sometimes, simple solutions make a big impact, especially when they’re beautifully designed and thoughtfully implemented. For Westcore, a best-in-class website and mobile experience prominently featuring the Westcore team as industry thought leaders would not only better serve their target users but also improve their brand image and demonstrate their market position. We advocated for a site optimized for all screen sizes with optimal UI/UX and high impact imagery. And, we knew a straightforward backend and user-friendly content management system (CMS) meant the site could be easily managed and updated in-house.

Blue Like Neon crafted a site that worked for diverse potential visitors. We looked to prioritize timely and targeted information by moving it up in the site makes it easier to find relevant information and dig in deeper. Newsletter signups, RSS feeds, fast access to social media and standardized press materials make the site more functional and informational.

  • Brand Strategy
  • Content Strategy
  • Conversion Optimization
  • Creative Direction
  • Digital Strategy
  • Information Architecture
  • Search Engine Optimization
  • User Experience Design
  • Web Design
  • WordPress Development
The Results

With strong organic search results and a significant increase in return visitors, the proof is in. The right people are getting to the website, quickly, evidenced by a consistent dip in traffic on weekends when B2B visits decrease. The right people are finding the right information, with targeted page visits showing visitors are spending increased time on the pages most relevant to them.

The new, beautiful site positions Westcore Properties online as they are in the real world—an innovative, progressive, best-in-class commercial real estate industry leader.

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