THE BRIEF

The Obagi physician playbook was designed to present and close deals in realtime. Obagi Medical Products, Inc., is a global specialty pharmaceutical company founded by leading skincare experts in 1988, and is now owned by Valeant Pharmaceuticals International, Inc. Managing a national team of sales reps can be very difficult. Providing sales materials to those teams is expensive and time consuming. It’s hard to know if sales reps are using the marketing tools provided to them and often times sales reps will have out-of-date materials that are not legal compliant. Having access to videos, images and shareable content makes for a more engaging sales process but is often difficult for enterprise organizations to approach.

The Obagi playbook allows sales reps to present digital materials during in person meetings with Physicians that are often fast. The iPad is able to passively connect to the internet and  update all needed marketing content. The iPad can then be used both on and offline to share content with prospects. Analytics enable marketing and sales staff to see what content is being viewed and how effective it is at supporting sales efforts. Having videos readily available makes it easy to share complex information with key customers. The ability for the application to work on and offline means that sales reps don’t need to worry about being connected to a network. Sharing special promotions is both simple and always available in the application.

  • Analytics / Data Insights
  • Application Development
  • Creative Direction
  • Data Integrations
  • Digital Strategy
  • Information Architecture
  • User Experience Design
  • User Interface Design

Obagi is now able to effectively manage marketing materials iPad sales tools application. The easy to use CMS allows for easy content updates. The analytics system allows for continual improvement of content. Behavioral insights allow for fine tuning sales rep performance for better sales.

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