The Brief

Mad Monk Tea is a San Diego based tea company with a global vision—hand-selecting hard to find teas and developing lasting, sustainable relationships with the tea farmers. From their in-person tea house experience to direct online sales, wholesale and education, the founders are steeped in the ancient art of tea. They needed a modern, highly functional website and beautiful packaging to tell their story and get their products into the hands of passionate tea drinkers.

The Highlights
  • 34% Increase in Sessions
  • 8.4% Increase in Pageviews
  • 190% Increase in Sales within First 30 Days

Blue Like Neon was brought in to both design and build a new ecommerce site for their exceptional teas and accessories as well as reimagine the packaging for their line of products. Here was a chance to consider how both the digital and analog experiences could blend harmoniously for a unified brand experience. With a company founded on quality, tradition and relationships, those values needed to be evident whether reading the origin story online or holding a bag of their vintage tea in-hand. For the site, we were tasked with improving the shopping experience as well helping to curate and direct the product photography. Likewise, the updated product packaging would share the spirit of Mad Monk Tea, inviting tea drinkers along for the quest for the perfect brew.

  • Brand Strategy
  • Business Strategy
  • Conversion Optimization
  • Creative Direction
  • Digital Strategy
  • E-Commerce Development
  • Information Architecture
  • Packaging Design
  • Shopify Development
  • User Experience Design
  • User Interface Design
  • Web Design

My experience working with BLN exceeded my expectations in every way.  I would recommend them to anyone ready to take their business and digital experience to the next level.  BLN is much more than just a digital media company!

Taylor, Founder, Mad Monk Tea

When a small business strives to do something different and do it better than anyone else, we love being part of the team. For Mad Monk Tea, that meant a thoughtfully designed website that made shopping online a breeze and packaging that set them apart. In a growing market crowded with sometimes subpar quality, helping the best stand out is what we do best. You could say it’s our cup of tea.

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