With a mission of Share, Savor and Remember, Luxury Farms operates both retail locations and an online store. Rooted in CEO Melissa Scott Clark’s travel to some of the best farms, nearby and worldwide, and relationships with talented artisans, the vision was to bring these products back to people who can then enjoy them, share them and create great memories. Blue Like Neon was asked to build a digital experience that matched the mission and in-store experience, created a niche in a crowded sector and enhanced online sales.
- 4.5% average bounce rate
- 85% lower bounce rate than industry average
- 3% increase in organic search traffic
- Best Mobile UX Shopify Ecommerce Design Awards
With an existing site that was underperforming, Luxury Farms didn’t have a ton of data to leverage in understanding what and how to sell. Margins on individual products were too small so we explored the retail locations to see how Luxury Farms could do it differently. By grouping a broad mix of products we saw into smartly packaged gift baskets Luxury Farms wasn’t just selling individual products, they’re now selling collected and shared experiences.
A strategy based on storytelling leverages where and how Melissa sources the treasures offered. Often, people aren’t buying just a product. They’re buying an expectation, an experience or an emotion, especially when they’re buying for someone else. We took the conversations and concerns developed in our Essence Guide to craft memorable and significant experiences for users based on what it means to share, savor and remember.
The strategy for long term online success has Luxury Farms significantly investing in and developing content to further their storytelling. Rather than single use, we wanted high quality content that would not only drive traffic through the website, elevate SEO and attract other people to blog, comment and link to the respective content, but also work in the store, at store events and in marketing.
- Brand Strategy
- Business Strategy
- Content Strategy
- Conversion Optimization
- Creative Direction
- Digital Strategy
- E-Commerce Development
- Email Marketing
- Information Architecture
- Shopify Development
- User Experience Design
- User Interface Design
- Web Design
- WordPress Development
A better built site thanks to Shopify+
The site was switched to Shopify+ and StitchLabs was used to integrate inventory from retail locations and the warehouse. Not only does this save time and money on not needing two sets of inventory, it also makes fulfilling orders easier. If the warehouse is out for an online order, they can get in touch with a store and have products shipped to users directly from the store’s ship station.
Additionally, to expand their product offerings, we used a Shopify plugin that connects Luxury Farms to 60 artisan drop shippers. Not only does that make more products available on the website, but it also helps Luxury Farms develop artisan relationships. Those relationships lead to not only more content but expanded keyword search results and a better Google SERP footprint, bringing more traffic to the website.
We were thrilled that after the initial launch and POS set up in stores and online, the newly trained Luxury Farms team was able to use the system easily. Along with rising online sales, they are better able to see what product mixes people are buying, data missing from their previous online store. The intelligence gained from that data will better inform their existing offerings and what they decide to sell in the future.
To top it all off, the Luxury Farms website was recently awarded “Best Mobile UX” in the 2016 Shopify Ecommerce Design Awards. The annual competition was judged by industry leaders who reviewed thousands of entries from all over the world and selected just four winners for four categories. Aaron Walter, VP of Design Eduction at InVision and one of the judges had this to say “The mobile experience is cleverly optimized for smaller screens and quick inputs, making the shopping experience elegant and efficient.”
Tell the best stories of the best products sourced from around the world. Then, make it easy to shop. Now, that’s a memorable experience.