The Brief

InsideTrack is an educational management company that offers highly configurable coaching programs for universities and colleges which both increase admissions and support students in reaching graduation. They’ve worked with more than 1.5 million students and 1,600 programs to date. Trusted by top educational associations and high profile institutions like Harvard and Penn State, InsideTrack understands that engaged and empowered students are happier and more successful. These success stories are good for the students, and the institutions who serve them.

Blue Like Neon was asked to create a robust new website that told InsideTrack’s story of proven excellence while highlighting the extensive benefits of partnering with them. Like all of their coaches, the site would need to radiate knowledge and confidence while remaining friendly, accessible and genuine.

The Highlights
  • 35% Increase in time on site
  • 30% Increase in organic traffic
  • 14% Increase in pages per session

For InsideTrack, their website is their business card to the world of higher education decision makers. While ultimately the company’s success is measured in student success, the site itself needed to speak those high level administrators and officials, not the students. We leveraged a strong digital foundation of content, information and assets to refine the right messaging for the right market. Exploring their offerings—coaching, capacity building, training & consulting and their uCoach technology platform—plus rich insights gathered from student data needed to be easy find and informative.  To better engage visitors, appropriate and useful calls to action were thoughtfully added to drive traffic to contacting an expert, improve access to InsideTrack’s extensive resources and help people stay updated via their newsletter. Top of funnel conversations, SEO and usability testing all factored into the process to create the final product.

  • Content Strategy
  • Creative Direction
  • Digital Strategy
  • Information Architecture
  • Search Engine Optimization
  • User Experience Design
  • User Interface Design
  • Web Design
  • WordPress Development

“Blue Like Neon quickly became a trusted partner for us at InsideTrack. We were able to provide them with our desired outcomes and they were able to seamlessly translate those ideas into solutions. Blue Like Neon challenged us to think larger, outside our immediate goals, sharing their expertise to ensure that our end product surpassed our expectations. Since launching the website we have seen a 30% growth in page views and website session duration, leading to more engaged inquires and conversations. We look forward to continuing our journey with Blue Like Neon in the years to come.”

Dave Brooks, Director of Marketing at InsideTrack

Blending the power of individual success stories with the power of data insights, InsideTrack is the leader in student success programs. Working with the best in an industry is a chance to leverage the best of what we do—design and build experiences that empower our clients and engage their customers.

insidetrack.com

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