The Brief

Most people know who Total Gym is because of the infomercials with Chuck Norris. The Total Gym legacy is 40 years strong and represents one of the most successful training equipment companies in the world today. To reach new markets Total Gym has begun a new franchise-based business called Gravity Studio, which will provide group and private lessons using Total Gym equipment with a unique branded experience.

The Highlights
  • 36% average bounce rate
  • 8% conversion rate for locations
  • 4 new franchise leads closed since launch

Total Gym reached out to BLN to design and launch its new brand online. Gravity wanted a digital experience that would introduce women and fitness enthusiasts to a new way of physical conditioning. To date the website maintains a bounce rate of under 36 percent while serving a broad market segment. The location sections convert at eight percent, and Total Gym has sold four franchises.

The website not only exceeded the expectations of the internal team at Total Gym, but is able to maintain a bounce rate of under 35% while serving a very wide market. The branded online experience has led to a higher than average conversion rate.

  • Analytics / Data Insights
  • Content Strategy
  • Creative Direction
  • Search Engine Optimization
  • User Experience Design
  • Web Design
  • WordPress Development

A well branded digital experience successfully established
Gravity Studio’s online presence and drove conversions

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