The Brief

Black Claw is on a mission to protect and promote the artistry and industry of tattooing through dedication to innovation and responsibility. They wanted to speak directly to this distinct culture and community and align with the standards related industries champion by exploring Black Claw’s development, independent lab testing, and an industry-leading quality control process. We were ready to help these badasses with hearts of gold.

Black Claw creates the tools that create the tattoos. A best-in-class website matches the experience they provide their customers, all at a level other market competitors simply can’t deliver.

The Highlights
  • 8.9% conversion rate
  • 33% increase in organic search traffic
  • 6.29 pages per session
  • 54% of traffic is returning customers

Blue Like Neon took the no bullshit branding and applied it to a functional, high design web presence. SEO architecture and keyword research meant the right people would find the site over the noise of competitors and a logical content strategy would direct visitors deeper into the site. We integrated in customer product reviews to highlight quality and community. Shopify ecommerce serves Black Claw brilliantly, and smartly chosen technology platforms will accommodate integrations necessary for future company growth.

  • Brand Strategy
  • Business Strategy
  • Content Strategy
  • Creative Direction
  • Data Integrations
  • Digital Strategy
  • E-Commerce Development
  • Information Architecture
  • Search Engine Optimization
  • Shopify Development
  • User Experience Design
  • User Interface Design
  • Web Design
  • WordPress Development
The Results

“We have nothing but good things to say about our experience working with Blue Like Neon (BLN). From the very beginning of our preliminary talks, before we hired them, they went above and beyond our expectations. Our company needed a new eCommerce website and we were so incredibly fortunate to hire BLN. We had a vision for what we wanted out of our website and the talented crew at BLN were able to translate our vision into a stunning website.

They have a system in place that keeps the client involved in the design and build process every step of the way. We had no idea how to go about obtaining exactly what we wanted out of our new eCommerce site, but these folks we’re on top of it from the very first day. I can’t say enough good things about our experience working with Blue Like Neon.

Their system for doing things really makes you feel like they’re part of your team/company. No matter how many questions or issues I presented them with, they always delivered, every damn time.

Professional, polite, punctual and personable– I miss working with them already!”

—Wesley Brown, Operations Manager

In tattooing, attention to the smallest details matter, Black Claw brought the quality they’re known for to their branding and packaging. In turn, we brought it to their new site. There’s no shortage of competition in the tattoo supply industry. What Black Claw does is do it different and better, with style. We made sure every touchpoint across desktop, mobile and social did it better and different, with style, too.

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